👋 Hi, I’m Abhay, designer with 3 + years of experience in building delightful digital products. My mission is to turn complicated problems into interfaces so intuitive they blend into your day.

I start with deep user empathy and metric driven insight, layer in the newest tech, and package the whole journey as a clear story, so everyone sees the why behind every pixel and the impact behind every launch.

  • Inversion

    Consultancy

My Story So far

A timeline of growth, challenge, and progress.

Chapter 1: The Click That Felt Wrong

As a full stack intern at a consultancy we developed a website, but every click felt off . I did a late night Google on “why good software still feels bad”­, it unveiled the world of UX to me. One shaky Figma prototype later, I was hooked and ready to learn the depths of it.

WHAT I’M UP TO

I’m a Product designer wrapping up an M.S. in HCI at Indiana University. Currently Growing toolkit of AI powered prototypes, shipping experiences that feel effortless for first-time users and efficient for power users alike.

HOW I GOT HERE

A late night Google Search on “why does good code still feel bad?” introduced me to UX. I dove in, prototyped like mad, and carried those self taught skills to a fintech startup.

Next came a SaaS leap: I built a 12+ product design system, shipped 60+ features, and launched an AI quiz generator that engraved my name company's to Hall of Fame.

WHAT DRIVES ME

Every new project is a puzzle that balances human empathy with measurable impact. I’m fueled by that “aha!” moment when user feedback, data, and craft click into a solution no one saw coming. Collaborating across disciplines and seeing the collective win is my favorite kind of adrenaline.

  • Chapter 1: The Click That Felt Wrong

    As a full stack intern at a consultancy we developed a website, but every click felt off . I did a late night Google on “why good software still feels bad”­, it unveiled the world of UX to me. One shaky Figma prototype later, I was hooked and ready to learn the depths of it.

  • Chapter 2: Trial by Fintech

    Ready with my self taught skills, I joined a fintech startup. I sat with the founder and brainstormed with him, delivered designed and reworked on them based on user feedbacks. Shipped a platform that served from regular investors to portfolio managers. I realized the importance of empathy and user feedbacks now.

  • Chapter 3: The AI Aha!

    Ready for my next step, I joined a SaaS product company. I talked my way from UI polish to UX ownership. I established a design system for 12+ products, shipped 60+ features, then pitched an AI quiz generator that released with 10K questions getting generated on first day of its release. This earned me a spot into the company's Hall of Fame Page.

  • Chapter 4: Craft in Progress

    My Passion to be the best Designer and gain ability to play a fundamental role in a company pushed me to pursue an M.S. in HCI from Indiana University. This helped me make better design decisions backed with proper research and science. Working closely on multiple projects with different people taught me collaboration, leadership and time efficiency.

  • Chapter 5: Your Turn

    The next page is unwritten. If you’ve got a problem that needs fresh eyes and an exceptional solution, don't hesitate to reach out to me. Maybe we can write this next chapter together and I will make sure that'll be the best of them all.

0k+

0k+

Users Served

0+

0+

Tests Run

0+

0+

Features Shipped

0+

0+

Interviews

You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.

Design Process

Good pixels aren’t enough; I join forces company wide to polish the entire flow

1

Strategize

Explore the problem as deeply as possible. Understand the needs of the users and business, the context and the competition in depth

2

Iterate

Cast a wide net brainstorm, research, and sketch without fear. Turn raw ideas into wireframes and prototypes while pulsing updates to stakeholders.

3

Launch

Test feasibility of the product and get feedback from users. Be prepared to make changes to the product based on the feedback from the users

4

Measure

The design process is never really finished. Dive into analytics and data, then refine features until the product moves from functional to unforgettable.

Tools of the Trade

Apps I open before coffee and sometimes after midnight.

Figma

Adobe XD

Framer

ChatGPT

Miro

Notion

Photoshop

Illustrator

Google Colab

Python

Unity

JavaScript

When I’m Not Designing

Here’s what keeps the rest of me busy

Sports

Coding

Entertainment

Listening

Reading

Gaming

Pitch battles and quick volleyball rallies are my reset button. I never miss FC Barcelona and Argentina matches

Football

Volleyball

FC Barcelona

Thanks for scrolling all the way

Ready to craft something exceptional together?

Let's connect.

Navigation

Home

About

Contact

Extras

Resume

© 2025 Designed & Developed by Abhay Singh Rana

👋 Hi, I’m Abhay, designer with 3 + years of experience in building delightful digital products. My mission is to turn complicated problems into interfaces so intuitive they blend into your day.

I start with deep user empathy and metric driven insight, layer in the newest tech, and package the whole journey as a clear story, so everyone sees the why behind every pixel and the impact behind every launch.

  • Inversion

    Consultancy

My Story

A timeline of growth, challenge, and progress.

Chapter 1: The Click That Felt Wrong

As a full stack intern at a consultancy we developed a website, but every click felt off . I did a late night Google on “why good software still feels bad”­, it unveiled the world of UX to me. One shaky Figma prototype later, I was hooked and ready to learn the depths of it.

WHAT I’M UP TO

I’m a Product designer wrapping up an M.S. in HCI at Indiana University. Currently Growing toolkit of AI powered prototypes, shipping experiences that feel effortless for first-time users and efficient for power users alike.

HOW I GOT HERE

A late night Google Search on “why does good code still feel bad?” introduced me to UX. I dove in, prototyped like mad, and carried those self taught skills to a fintech startup.

Next came a SaaS leap: I built a 12+ product design system, shipped 60+ features, and launched an AI quiz generator that engraved my name company's to Hall of Fame.

WHAT DRIVES ME

Every new project is a puzzle that balances human empathy with measurable impact. I’m fueled by that “aha!” moment when user feedback, data, and craft click into a solution no one saw coming. Collaborating across disciplines and seeing the collective win is my favorite kind of adrenaline.

  • Chapter 1: The Click That Felt Wrong

    As a full stack intern at a consultancy we developed a website, but every click felt off . I did a late night Google on “why good software still feels bad”­, it unveiled the world of UX to me. One shaky Figma prototype later, I was hooked and ready to learn the depths of it.

  • Chapter 2: Trial by Fintech

    Ready with my self taught skills, I joined a fintech startup. I sat with the founder and brainstormed with him, delivered designed and reworked on them based on user feedbacks. Shipped a platform that served from regular investors to portfolio managers. I realized the importance of empathy and user feedbacks now.

  • Chapter 3: The AI Aha!

    Ready for my next step, I joined a SaaS product company. I talked my way from UI polish to UX ownership. I established a design system for 12+ products, shipped 60+ features, then pitched an AI quiz generator that released with 10K questions getting generated on first day of its release. This earned me a spot into the company's Hall of Fame Page.

  • Chapter 4: Craft in Progress

    My Passion to be the best Designer and gain ability to play a fundamental role in a company pushed me to pursue an M.S. in HCI from Indiana University. This helped me make better design decisions backed with proper research and science. Working closely on multiple projects with different people taught me collaboration, leadership and time efficiency.

  • Chapter 5: Your Turn

    The next page is unwritten. If you’ve got a problem that needs fresh eyes and an exceptional solution, don't hesitate to reach out to me. Maybe we can write this next chapter together and I will make sure that'll be the best of them all.

0k+

0k+

Users Served

0+

0+

Tests Run

0+

0+

Features Shipped

0+

0+

Interviews

You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.

Design Process

Good pixels aren’t enough; I join forces company wide to polish the entire flow

1

Strategize

Explore the problem as deeply as possible. Understand the needs of the users and business, the context and the competition in depth

2

Iterate

Cast a wide net brainstorm, research, and sketch without fear. Turn raw ideas into wireframes and prototypes while pulsing updates to stakeholders.

3

Launch

Test feasibility of the product and get feedback from users. Be prepared to make changes to the product based on the feedback from the users

4

Measure

The design process is never really finished. Dive into analytics and data, then refine features until the product moves from functional to unforgettable.

Tools of the Trade

Apps I open before coffee and sometimes after midnight.

Figma

Adobe XD

Framer

ChatGPT

Miro

Notion

Photoshop

Illustrator

Google Colab

Python

Unity

JavaScript

My Hobbies

Here’s what keeps the rest of me busy

Sports

Coding

Entertainment

Listening

Reading

Gaming

Pitch battles and quick volleyball rallies are my reset button. I never miss FC Barcelona and Argentina matches

Football

Volleyball

FC Barcelona

Thanks for scrolling all the way

Ready to craft something exceptional together?

Let's connect.

Navigation

Home

About

Contact

Extras

Resume

© 2025 Designed & Developed by Abhay Singh Rana

👋 Hi, I’m Abhay, designer with 3 + years of experience in building delightful digital products. My mission is to turn complicated problems into interfaces so intuitive they blend into your day.

I start with deep user empathy and metric driven insight, layer in the newest tech, and package the whole journey as a clear story, so everyone sees the why behind every pixel and the impact behind every launch.

  • Inversion

    Consultancy

My Story So far

A timeline of growth, challenge, and progress.

Chapter 1: The Click That Felt Wrong

As a full stack intern at a consultancy we developed a website, but every click felt off . I did a late night Google on “why good software still feels bad”­, it unveiled the world of UX to me. One shaky Figma prototype later, I was hooked and ready to learn the depths of it.

WHAT I’M UP TO

I’m a Product designer wrapping up an M.S. in HCI at Indiana University. Currently Growing toolkit of AI powered prototypes, shipping experiences that feel effortless for first-time users and efficient for power users alike.

HOW I GOT HERE

A late night Google Search on “why does good code still feel bad?” introduced me to UX. I dove in, prototyped like mad, and carried those self taught skills to a fintech startup.

Next came a SaaS leap: I built a 12+ product design system, shipped 60+ features, and launched an AI quiz generator that engraved my name company's to Hall of Fame.

WHAT DRIVES ME

Every new project is a puzzle that balances human empathy with measurable impact. I’m fueled by that “aha!” moment when user feedback, data, and craft click into a solution no one saw coming. Collaborating across disciplines and seeing the collective win is my favorite kind of adrenaline.

  • Chapter 1: The Click That Felt Wrong

    As a full stack intern at a consultancy we developed a website, but every click felt off . I did a late night Google on “why good software still feels bad”­, it unveiled the world of UX to me. One shaky Figma prototype later, I was hooked and ready to learn the depths of it.

  • Chapter 2: Trial by Fintech

    Ready with my self taught skills, I joined a fintech startup. I sat with the founder and brainstormed with him, delivered designed and reworked on them based on user feedbacks. Shipped a platform that served from regular investors to portfolio managers. I realized the importance of empathy and user feedbacks now.

  • Chapter 3: The AI Aha!

    Ready for my next step, I joined a SaaS product company. I talked my way from UI polish to UX ownership. I established a design system for 12+ products, shipped 60+ features, then pitched an AI quiz generator that released with 10K questions getting generated on first day of its release. This earned me a spot into the company's Hall of Fame Page.

  • Chapter 4: Craft in Progress

    My Passion to be the best Designer and gain ability to play a fundamental role in a company pushed me to pursue an M.S. in HCI from Indiana University. This helped me make better design decisions backed with proper research and science. Working closely on multiple projects with different people taught me collaboration, leadership and time efficiency.

  • Chapter 5: Your Turn

    The next page is unwritten. If you’ve got a problem that needs fresh eyes and an exceptional solution, don't hesitate to reach out to me. Maybe we can write this next chapter together and I will make sure that'll be the best of them all.

0k+

0k+

Users Served

0+

0+

Tests Run

0+

0+

Features Shipped

0+

0+

Interviews

You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.

Design Process

Good pixels aren’t enough; I join forces company wide to polish the entire flow

1

Strategize

Explore the problem as deeply as possible. Understand the needs of the users and business, the context and the competition in depth

2

Iterate

Cast a wide net brainstorm, research, and sketch without fear. Turn raw ideas into wireframes and prototypes while pulsing updates to stakeholders.

3

Launch

Test feasibility of the product and get feedback from users. Be prepared to make changes to the product based on the feedback from the users

4

Measure

The design process is never really finished. Dive into analytics and data, then refine features until the product moves from functional to unforgettable.

Tools of the Trade

Apps I open before coffee and sometimes after midnight.

Figma

Adobe XD

Framer

ChatGPT

Miro

Notion

Photoshop

Illustrator

Google Colab

Python

Unity

JavaScript

When I’m Not Designing

Here’s what keeps the rest of me busy

Sports

Coding

Entertainment

Listening

Reading

Gaming

Pitch battles and quick volleyball rallies are my reset button. I never miss FC Barcelona and Argentina matches

Football

Volleyball

FC Barcelona

Thanks for scrolling all the way

Ready to craft something exceptional together?

Let's connect.

Navigation

Home

About

Contact

Extras

Resume

© 2025 Designed & Developed by Abhay Singh Rana