ProProfs
AI Enhanced Quiz Creation
Overview
QuizMaker is a popular web based quiz creation tool offering multiple question types, simple sharing options, a vast template library, and detailed, customizable reports. Designed for educators, content creators, and quiz enthusiasts, it enables users to craft engaging assessments with ease. At the time of this project, QuizMaker only supported manual quiz creation

The Problem
Creating quizzes on QuizMaker was a slow, repetitive process with limited variety
Users spent 45–60 minutes crafting a single quiz, often relying on a small pool of templates that led to repeated questions. Many searched other websites for inspiration, making the process time consuming and inefficient, time that could be better spent on other things.
Role
UI/UX Design
Research
Prototype
Tools
Adobe XD
Miro
Hotjar
ChatGPT
Duration
5 Months
The Solution & Impact
AI assist + Familiar flow = Fast & Unique quizzes
1
Seamless AI, native to the existing flow
Added Generate with AI under Add Question, alongside MCQ/True-False/etc., so it’s instantly discoverable and feels native.
Updated the existing popup and added a new AI button, no new tool, no learning curve for new or existing users.

2
Intuitive AI prompting for everyone
Kept the AI popup simple and consistent with the existing builder, with clear labels and tooltips, so it aligns with users current mental model.
Created the particular prompt structure to empower users to explore possibilities while applying smart limits so the builder always works reliably.
Gave users the flexibility to keep only the questions they like and regenerate selected ones or the entire set in one go, ensuring full control to the user.

3
Consistent editing experience
Allowed the users to edit AI generated questions, from modifying the content to changing the question type with full customization.
Maintaining the familiar builder while embedding AI, reduced friction and cognitive load among the users.

10k+
Questions generated on the first day of release
71%
Drop in site hopping for quiz inspiration
80%
Less time now needed to create a quiz
95%
Increase in the variety of questions generated
The Process
The path to this design wasn’t linear, it involved exploring multiple directions before converging on the right one.
01 Research
User Interviews
Conducted interviews with existing users, primarily teachers, trainers, and content creators who create quizzes on a regular basis with the goal to uncover pain points in the current manual flow and understand user frustrations.
01
Teachers emphasized that creating a quiz takes a lot of time, and preparing multiple practice tests for students made the task even harder.
02
Interviewees highlighted the importance of fresh, engaging questions to keep learners interested, rather than reusing similar formats repeatedly.
03
Many felt that too much time was consumed in quiz creation, leaving less time for higher value tasks like preparing notes, content, or lesson plans.
04
Users voiced frustration with the small set of templates, expressing a desire for a larger library to reduce repetition and spark creativity.
Hotjar Analysis
Leveraged Hotjar recordings and heatmaps to observe real user behavior in QuizMaker and uncover where they struggled.
Tab switching behavior indicated that users were leaving QuizMaker to search for inspiration elsewhere.
A high drop off rate occurred midway through the quiz creation process, suggesting frustration or fatigue.
Users spent lot of time exploring templates but often end up using none, reinforcing the need for more variety and better guidance.
Competitive Analysis
Reviewed similar platforms to benchmark features and flows to understand the current standing of QuizMaker

The Opportunity
How might we reduce creation time while expanding variety and avoiding repetition in quizzes?
02 Ideation
Brainstorming Ideas
Building on insights and gaps, I captured everything from quick fixes to bold concepts before narrowing down to the most impactful direction

Converging on a Solution
Comparing the ideas against a clear criteria allowed me to narrow down to the solution that best addressed these 3 questions

When mapped against these, many ideas fell short. Expanding templates could add some variety, but it didn’t fundamentally reduce the time burden. Workflow optimizations helped with speed but didn’t eliminate the need for inspiration from outside sources.
AI assistant, however, consistently rose to the top. It not only accelerated creation but also brought in fresh, unique questions, all while keeping users within the platform. Importantly, it aligned with broader industry trends, putting QuizMaker at the front.
The Challenges
While AI Assistant emerged as the best solution, integrating it into QuizMaker came with its own set of challenges.
Keeping it intuitive
Ensuring even less tech fluent users could take full advantage of AI without feeling overwhelmed.
Consistency
Designing the AI flow to mirror the manual builder so users didn’t have to relearn the product.
Boundaries for prompts
Setting guardrails that prevented broken outputs while still giving users flexibility to explore possibilities.
Building trust
AI was still unfamiliar to many, so we prioritized transparency, safety, and data security to gain user confidence.
03 Design
I focused on turning ideas into a seamless design, carefully addressing the challenges and the opportunity
Main CTA
On the dashboard, I deliberately kept the “Create a Quiz” CTA in the same position as before. This ensured that the primary waypoint into quiz creation remained known for existing users
Dropdown
Introduced new options like Templates and Ready made Quizzes, while keeping Create from Scratch as the primary entry point. This gave users more flexibility without disrupting their familiar starting flow.
Quiz Creation Screen
On the Quiz Creation screen, I introduced a “Generate Questions” option to let advanced users quickly access AI powered creation.
Add Question Popup
Placed “Generate with AI” under the Add Question popup, so users could seamlessly choose between adding questions manually or generating them with AI. This kept everything in one familiar popup keeping the flow consistent.
AI Window
Designed the prompts to be simple and intuitive by asking them simple questions, so even users unfamiliar with AI could use them easily. To build trust, the system relied on an in-house trained model, ensuring user data remained secure. I also gave users full control over the output, keeping the questions they liked and regenerating the ones they didn’t.
Adding Selected Questions
Enabled users to add selected AI generated questions into the regular quiz editor, where they could further manually edit and customize them. This gave users full control and personalization, ensuring every quiz felt truly their own.
Main CTA
On the dashboard, I deliberately kept the “Create a Quiz” CTA in the same position as before. This ensured that the primary waypoint into quiz creation remained known for existing users
Dropdown
Introduced new options like Templates and Ready made Quizzes, while keeping Create from Scratch as the primary entry point. This gave users more flexibility without disrupting their familiar starting flow.
Quiz Creation Screen
On the Quiz Creation screen, I introduced a “Generate Questions” option to let advanced users quickly access AI powered creation.
Add Question Popup
Placed “Generate with AI” under the Add Question popup, so users could seamlessly choose between adding questions manually or generating them with AI. This kept everything in one familiar popup keeping the flow consistent.
AI Window
Designed the prompts to be simple and intuitive by asking them simple questions, so even users unfamiliar with AI could use them easily. To build trust, the system relied on an in-house trained model, ensuring user data remained secure. I also gave users full control over the output, keeping the questions they liked and regenerating the ones they didn’t.
Adding Selected Questions
Enabled users to add selected AI generated questions into the regular quiz editor, where they could further manually edit and customize them. This gave users full control and personalization, ensuring every quiz felt truly their own.
Main CTA
On the dashboard, I deliberately kept the “Create a Quiz” CTA in the same position as before. This ensured that the primary waypoint into quiz creation remained known for existing users
Dropdown
Introduced new options like Templates and Ready made Quizzes, while keeping Create from Scratch as the primary entry point. This gave users more flexibility without disrupting their familiar starting flow.
Quiz Creation Screen
On the Quiz Creation screen, I introduced a “Generate Questions” option to let advanced users quickly access AI powered creation.
AI Window
Designed the prompts to be simple and intuitive by asking them simple questions, so even users unfamiliar with AI could use them easily. To build trust, the system relied on an in-house trained model, ensuring user data remained secure. I also gave users full control over the output, keeping the questions they liked and regenerating the ones they didn’t.
Adding Selected Questions
Enabled users to add selected AI generated questions into the regular quiz editor, where they could further manually edit and customize them. This gave users full control and personalization, ensuring every quiz felt truly their own.
04 User Testing
To measure adoption and refine the design, I ran usability tests and collected direct feedback from target users.
What users liked
Found quiz generation easier and quickly adopted it into their workflow.
One participant noted they “didn’t even realize that they were using AI” because the flow felt so simple.
Appreciated that the manual creation flow was not disturbed, and they could continue using it as before.
Began using the feature for brainstorming questions and inspiration, even if they didn’t add every generated question.
Liked that they could create multiple quiz variations for the same test, improving variety and engagement.
What users suggested
Add the ability to import text from PDFs to auto-generate questions.
Support creating quizzes with mixed question types in one go.
Allow generating questions from a website link or online text.
Provide a history of generated questions, so users can revisit earlier sets.
Key Takeaways
The AI integration has been adopted positively, with users actively incorporating it into their quiz creation process.
Users now spend less time creating quizzes while still producing the same number of questions, improving overall efficiency.
Many users use the AI as a brainstorming partner, generating a wide range of quiz questions before refining them to fit their exact needs.
What I Learned
Providing users the freedom to experiment while setting clear boundaries is essential to ensure the product remains reliable and smooth to use.
Leveraging AI tools like ChatGPT proved invaluable in reducing the time spent on research and data synthesis, allowing more focus on problem solving.
Clearly identifying and extracting the exact problem before working on a solution is the most critical step to achieving meaningful results.
Future Recommendations
Introduce an option that lets users combine selected questions from a single generation, offering more control over quiz composition which is currently deferred due to technical constraints.
Provide the ability for users to upload files or input URLs, making it easier to generate quizzes directly from custom content.
Add an option to automatically generate clear explanations for each question, enhancing the educational value of quizzes in future releases.
History storage option so that the users can go to previously generated questions.
ProProfs
AI Enhanced Quiz Creation
Overview
QuizMaker is a popular web based quiz creation tool offering multiple question types, simple sharing options, a vast template library, and detailed, customizable reports. Designed for educators, content creators, and quiz enthusiasts, it enables users to craft engaging assessments with ease. At the time of this project, QuizMaker only supported manual quiz creation

The Problem
Creating quizzes on QuizMaker was a slow, repetitive process with limited variety
Users spent 45–60 minutes crafting a single quiz, often relying on a small pool of templates that led to repeated questions. Many searched other websites for inspiration, making the process time consuming and inefficient, time that could be better spent on other things.
Role
UI/UX Design
Research
Prototype
Tools
Adobe XD
Miro
Hotjar
ChatGPT
Duration
5 Months
The Solution & Impact
AI assist + Familiar flow = Fast & Unique quizzes
1
Seamless AI, native to the existing flow
Added Generate with AI under Add Question, alongside MCQ/True-False/etc., so it’s instantly discoverable and feels native.
Updated the existing popup and added a new AI button, no new tool, no learning curve for new or existing users.

2
Intuitive AI prompting for everyone
Kept the AI popup simple and consistent with the existing builder, with clear labels and tooltips, so it aligns with users current mental model.
Created the particular prompt structure to empower users to explore possibilities while applying smart limits so the builder always works reliably.
Gave users the flexibility to keep only the questions they like and regenerate selected ones or the entire set in one go, ensuring full control to the user.

3
Consistent editing experience
Allowed the users to edit AI generated questions, from modifying the content to changing the question type with full customization.
Maintaining the familiar builder while embedding AI, reduced friction and cognitive load among the users.

10k+
Questions generated on the first day of release
71%
Drop in site hopping for quiz inspiration
80%
Less time now needed to create a quiz
95%
Increase in the variety of questions generated
The Process
The path to this design wasn’t linear, it involved exploring multiple directions before converging on the right one.
01 Research
User Interviews
Conducted interviews with existing users, primarily teachers, trainers, and content creators who create quizzes on a regular basis with the goal to uncover pain points in the current manual flow and understand user frustrations.
01
Teachers emphasized that creating a quiz takes a lot of time, and preparing multiple practice tests for students made the task even harder.
02
Interviewees highlighted the importance of fresh, engaging questions to keep learners interested, rather than reusing similar formats repeatedly.
03
Many felt that too much time was consumed in quiz creation, leaving less time for higher value tasks like preparing notes, content, or lesson plans.
04
Users voiced frustration with the small set of templates, expressing a desire for a larger library to reduce repetition and spark creativity.
Hotjar Analysis
Leveraged Hotjar recordings and heatmaps to observe real user behavior in QuizMaker and uncover where they struggled.
Tab switching behavior indicated that users were leaving QuizMaker to search for inspiration elsewhere.
A high drop off rate occurred midway through the quiz creation process, suggesting frustration or fatigue.
Users spent lot of time exploring templates but often end up using none, reinforcing the need for more variety and better guidance.
Competitive Analysis
Reviewed similar platforms to benchmark features and flows to understand the current standing of QuizMaker

The Opportunity
How might we reduce creation time while expanding variety and avoiding repetition in quizzes?
02 Ideation
Brainstorming Ideas
Building on insights and gaps, I captured everything from quick fixes to bold concepts before narrowing down to the most impactful direction

Converging on a Solution
Comparing the ideas against a clear criteria allowed me to narrow down to the solution that best addressed these 3 questions

When mapped against these, many ideas fell short. Expanding templates could add some variety, but it didn’t fundamentally reduce the time burden. Workflow optimizations helped with speed but didn’t eliminate the need for inspiration from outside sources.
AI assistant, however, consistently rose to the top. It not only accelerated creation but also brought in fresh, unique questions, all while keeping users within the platform. Importantly, it aligned with broader industry trends, putting QuizMaker at the front.
The Challenges
While AI Assistant emerged as the best solution, integrating it into QuizMaker came with its own set of challenges.
Keeping it intuitive
Ensuring even less tech fluent users could take full advantage of AI without feeling overwhelmed.
Consistency
Designing the AI flow to mirror the manual builder so users didn’t have to relearn the product.
Boundaries for prompts
Setting guardrails that prevented broken outputs while still giving users flexibility to explore possibilities.
Building trust
AI was still unfamiliar to many, so we prioritized transparency, safety, and data security to gain user confidence.
03 Design
I focused on turning ideas into a seamless design, carefully addressing the challenges and the opportunity
Main CTA
On the dashboard, I deliberately kept the “Create a Quiz” CTA in the same position as before. This ensured that the primary waypoint into quiz creation remained known for existing users
Dropdown
Introduced new options like Templates and Ready made Quizzes, while keeping Create from Scratch as the primary entry point. This gave users more flexibility without disrupting their familiar starting flow.
Quiz Creation Screen
On the Quiz Creation screen, I introduced a “Generate Questions” option to let advanced users quickly access AI powered creation.
Add Question Popup
Placed “Generate with AI” under the Add Question popup, so users could seamlessly choose between adding questions manually or generating them with AI. This kept everything in one familiar popup keeping the flow consistent.
AI Window
Designed the prompts to be simple and intuitive by asking them simple questions, so even users unfamiliar with AI could use them easily. To build trust, the system relied on an in-house trained model, ensuring user data remained secure. I also gave users full control over the output, keeping the questions they liked and regenerating the ones they didn’t.
Adding Selected Questions
Enabled users to add selected AI generated questions into the regular quiz editor, where they could further manually edit and customize them. This gave users full control and personalization, ensuring every quiz felt truly their own.
Main CTA
On the dashboard, I deliberately kept the “Create a Quiz” CTA in the same position as before. This ensured that the primary waypoint into quiz creation remained known for existing users
Dropdown
Introduced new options like Templates and Ready made Quizzes, while keeping Create from Scratch as the primary entry point. This gave users more flexibility without disrupting their familiar starting flow.
Quiz Creation Screen
On the Quiz Creation screen, I introduced a “Generate Questions” option to let advanced users quickly access AI powered creation.
Add Question Popup
Placed “Generate with AI” under the Add Question popup, so users could seamlessly choose between adding questions manually or generating them with AI. This kept everything in one familiar popup keeping the flow consistent.
AI Window
Designed the prompts to be simple and intuitive by asking them simple questions, so even users unfamiliar with AI could use them easily. To build trust, the system relied on an in-house trained model, ensuring user data remained secure. I also gave users full control over the output, keeping the questions they liked and regenerating the ones they didn’t.
Adding Selected Questions
Enabled users to add selected AI generated questions into the regular quiz editor, where they could further manually edit and customize them. This gave users full control and personalization, ensuring every quiz felt truly their own.
Main CTA
On the dashboard, I deliberately kept the “Create a Quiz” CTA in the same position as before. This ensured that the primary waypoint into quiz creation remained known for existing users
Dropdown
Introduced new options like Templates and Ready made Quizzes, while keeping Create from Scratch as the primary entry point. This gave users more flexibility without disrupting their familiar starting flow.
Quiz Creation Screen
On the Quiz Creation screen, I introduced a “Generate Questions” option to let advanced users quickly access AI powered creation.
AI Window
Designed the prompts to be simple and intuitive by asking them simple questions, so even users unfamiliar with AI could use them easily. To build trust, the system relied on an in-house trained model, ensuring user data remained secure. I also gave users full control over the output, keeping the questions they liked and regenerating the ones they didn’t.
Adding Selected Questions
Enabled users to add selected AI generated questions into the regular quiz editor, where they could further manually edit and customize them. This gave users full control and personalization, ensuring every quiz felt truly their own.
04 User Testing
To measure adoption and refine the design, I ran usability tests and collected direct feedback from target users.
What users liked
Found quiz generation easier and quickly adopted it into their workflow.
One participant noted they “didn’t even realize that they were using AI” because the flow felt so simple.
Appreciated that the manual creation flow was not disturbed, and they could continue using it as before.
Began using the feature for brainstorming questions and inspiration, even if they didn’t add every generated question.
Liked that they could create multiple quiz variations for the same test, improving variety and engagement.
What users suggested
Add the ability to import text from PDFs to auto-generate questions.
Support creating quizzes with mixed question types in one go.
Allow generating questions from a website link or online text.
Provide a history of generated questions, so users can revisit earlier sets.
Key Takeaways
The AI integration has been adopted positively, with users actively incorporating it into their quiz creation process.
Users now spend less time creating quizzes while still producing the same number of questions, improving overall efficiency.
Many users use the AI as a brainstorming partner, generating a wide range of quiz questions before refining them to fit their exact needs.
What I Learned
Providing users the freedom to experiment while setting clear boundaries is essential to ensure the product remains reliable and smooth to use.
Leveraging AI tools like ChatGPT proved invaluable in reducing the time spent on research and data synthesis, allowing more focus on problem solving.
Clearly identifying and extracting the exact problem before working on a solution is the most critical step to achieving meaningful results.
Future Recommendations
Introduce an option that lets users combine selected questions from a single generation, offering more control over quiz composition which is currently deferred due to technical constraints.
Provide the ability for users to upload files or input URLs, making it easier to generate quizzes directly from custom content.
Add an option to automatically generate clear explanations for each question, enhancing the educational value of quizzes in future releases.
History storage option so that the users can go to previously generated questions.
ProProfs
AI Enhanced Quiz Creation
Overview
QuizMaker is a popular web based quiz creation tool offering multiple question types, simple sharing options, a vast template library, and detailed, customizable reports. Designed for educators, content creators, and quiz enthusiasts, it enables users to craft engaging assessments with ease. At the time of this project, QuizMaker only supported manual quiz creation

The Problem
Creating quizzes on QuizMaker was a slow, repetitive process with limited variety
Users spent 45–60 minutes crafting a single quiz, often relying on a small pool of templates that led to repeated questions. Many searched other websites for inspiration, making the process time consuming and inefficient, time that could be better spent on other things.
Role
UI/UX Design
Research
Prototype
Tools
Adobe XD
Miro
Hotjar
ChatGPT
Duration
5 Months
The Solution & Impact
AI assist + Familiar flow = Fast & Unique quizzes
1
Seamless AI, native to the existing flow
Added Generate with AI under Add Question, alongside MCQ/True-False/etc., so it’s instantly discoverable and feels native.
Updated the existing popup and added a new AI button, no new tool, no learning curve for new or existing users.

2
Intuitive AI prompting for everyone
Kept the AI popup simple and consistent with the existing builder, with clear labels and tooltips, so it aligns with users current mental model.
Created the particular prompt structure to empower users to explore possibilities while applying smart limits so the builder always works reliably.
Gave users the flexibility to keep only the questions they like and regenerate selected ones or the entire set in one go, ensuring full control to the user.

3
Consistent editing experience
Allowed the users to edit AI generated questions, from modifying the content to changing the question type with full customization.
Maintaining the familiar builder while embedding AI, reduced friction and cognitive load among the users.

10k+
Questions generated on the first day of release
71%
Drop in site hopping for quiz inspiration
80%
Less time now needed to create a quiz
95%
Increase in the variety of questions generated
The Process
The path to this design wasn’t linear, it involved exploring multiple directions before converging on the right one.
01 Research
User Interviews
Conducted interviews with existing users, primarily teachers, trainers, and content creators who create quizzes on a regular basis with the goal to uncover pain points in the current manual flow and understand user frustrations.
01
Teachers emphasized that creating a quiz takes a lot of time, and preparing multiple practice tests for students made the task even harder.
02
Interviewees highlighted the importance of fresh, engaging questions to keep learners interested, rather than reusing similar formats repeatedly.
03
Many felt that too much time was consumed in quiz creation, leaving less time for higher value tasks like preparing notes, content, or lesson plans.
04
Users voiced frustration with the small set of templates, expressing a desire for a larger library to reduce repetition and spark creativity.
Hotjar Analysis
Leveraged Hotjar recordings and heatmaps to observe real user behavior in QuizMaker and uncover where they struggled.
Tab switching behavior indicated that users were leaving QuizMaker to search for inspiration elsewhere.
A high drop off rate occurred midway through the quiz creation process, suggesting frustration or fatigue.
Users spent lot of time exploring templates but often end up using none, reinforcing the need for more variety and better guidance.
Competitive Analysis
Reviewed similar platforms to benchmark features and flows to understand the current standing of QuizMaker

The Opportunity
How might we reduce creation time while expanding variety and avoiding repetition in quizzes?
02 Ideation
Brainstorming Ideas
Building on insights and gaps, I captured everything from quick fixes to bold concepts before narrowing down to the most impactful direction

Converging on a Solution
Comparing the ideas against a clear criteria allowed me to narrow down to the solution that best addressed these 3 questions

When mapped against these, many ideas fell short. Expanding templates could add some variety, but it didn’t fundamentally reduce the time burden. Workflow optimizations helped with speed but didn’t eliminate the need for inspiration from outside sources.
AI assistant, however, consistently rose to the top. It not only accelerated creation but also brought in fresh, unique questions, all while keeping users within the platform. Importantly, it aligned with broader industry trends, putting QuizMaker at the front.
The Challenges
While AI Assistant emerged as the best solution, integrating it into QuizMaker came with its own set of challenges.
Keeping it intuitive
Ensuring even less tech fluent users could take full advantage of AI without feeling overwhelmed.
Consistency
Designing the AI flow to mirror the manual builder so users didn’t have to relearn the product.
Boundaries for prompts
Setting guardrails that prevented broken outputs while still giving users flexibility to explore possibilities.
Building trust
AI was still unfamiliar to many, so we prioritized transparency, safety, and data security to gain user confidence.
03 Design
I focused on turning ideas into a seamless design, carefully addressing the challenges and the opportunity
Main CTA
On the dashboard, I deliberately kept the “Create a Quiz” CTA in the same position as before. This ensured that the primary waypoint into quiz creation remained known for existing users
Dropdown
Introduced new options like Templates and Ready made Quizzes, while keeping Create from Scratch as the primary entry point. This gave users more flexibility without disrupting their familiar starting flow.
Quiz Creation Screen
On the Quiz Creation screen, I introduced a “Generate Questions” option to let advanced users quickly access AI powered creation.
Add Question Popup
Placed “Generate with AI” under the Add Question popup, so users could seamlessly choose between adding questions manually or generating them with AI. This kept everything in one familiar popup keeping the flow consistent.
AI Window
Designed the prompts to be simple and intuitive by asking them simple questions, so even users unfamiliar with AI could use them easily. To build trust, the system relied on an in-house trained model, ensuring user data remained secure. I also gave users full control over the output, keeping the questions they liked and regenerating the ones they didn’t.
Adding Selected Questions
Enabled users to add selected AI generated questions into the regular quiz editor, where they could further manually edit and customize them. This gave users full control and personalization, ensuring every quiz felt truly their own.
Main CTA
On the dashboard, I deliberately kept the “Create a Quiz” CTA in the same position as before. This ensured that the primary waypoint into quiz creation remained known for existing users
Dropdown
Introduced new options like Templates and Ready made Quizzes, while keeping Create from Scratch as the primary entry point. This gave users more flexibility without disrupting their familiar starting flow.
Quiz Creation Screen
On the Quiz Creation screen, I introduced a “Generate Questions” option to let advanced users quickly access AI powered creation.
Add Question Popup
Placed “Generate with AI” under the Add Question popup, so users could seamlessly choose between adding questions manually or generating them with AI. This kept everything in one familiar popup keeping the flow consistent.
AI Window
Designed the prompts to be simple and intuitive by asking them simple questions, so even users unfamiliar with AI could use them easily. To build trust, the system relied on an in-house trained model, ensuring user data remained secure. I also gave users full control over the output, keeping the questions they liked and regenerating the ones they didn’t.
Adding Selected Questions
Enabled users to add selected AI generated questions into the regular quiz editor, where they could further manually edit and customize them. This gave users full control and personalization, ensuring every quiz felt truly their own.
Main CTA
On the dashboard, I deliberately kept the “Create a Quiz” CTA in the same position as before. This ensured that the primary waypoint into quiz creation remained known for existing users
Dropdown
Introduced new options like Templates and Ready made Quizzes, while keeping Create from Scratch as the primary entry point. This gave users more flexibility without disrupting their familiar starting flow.
Quiz Creation Screen
On the Quiz Creation screen, I introduced a “Generate Questions” option to let advanced users quickly access AI powered creation.
AI Window
Designed the prompts to be simple and intuitive by asking them simple questions, so even users unfamiliar with AI could use them easily. To build trust, the system relied on an in-house trained model, ensuring user data remained secure. I also gave users full control over the output, keeping the questions they liked and regenerating the ones they didn’t.
Adding Selected Questions
Enabled users to add selected AI generated questions into the regular quiz editor, where they could further manually edit and customize them. This gave users full control and personalization, ensuring every quiz felt truly their own.
04 User Testing
To measure adoption and refine the design, I ran usability tests and collected direct feedback from target users.
What users liked
Found quiz generation easier and quickly adopted it into their workflow.
One participant noted they “didn’t even realize that they were using AI” because the flow felt so simple.
Appreciated that the manual creation flow was not disturbed, and they could continue using it as before.
Began using the feature for brainstorming questions and inspiration, even if they didn’t add every generated question.
Liked that they could create multiple quiz variations for the same test, improving variety and engagement.
What users suggested
Add the ability to import text from PDFs to auto-generate questions.
Support creating quizzes with mixed question types in one go.
Allow generating questions from a website link or online text.
Provide a history of generated questions, so users can revisit earlier sets.
Key Takeaways
The AI integration has been adopted positively, with users actively incorporating it into their quiz creation process.
Users now spend less time creating quizzes while still producing the same number of questions, improving overall efficiency.
Many users use the AI as a brainstorming partner, generating a wide range of quiz questions before refining them to fit their exact needs.
What I Learned
Providing users the freedom to experiment while setting clear boundaries is essential to ensure the product remains reliable and smooth to use.
Leveraging AI tools like ChatGPT proved invaluable in reducing the time spent on research and data synthesis, allowing more focus on problem solving.
Clearly identifying and extracting the exact problem before working on a solution is the most critical step to achieving meaningful results.
Future Recommendations
Introduce an option that lets users combine selected questions from a single generation, offering more control over quiz composition which is currently deferred due to technical constraints.
Provide the ability for users to upload files or input URLs, making it easier to generate quizzes directly from custom content.
Add an option to automatically generate clear explanations for each question, enhancing the educational value of quizzes in future releases.
History storage option so that the users can go to previously generated questions.